Hi guys,

I am an advertising graduate student at the University of Texas at Austin and I am conducting an online survey that examines online brand community activities for my Master’s thesis. The potential findings could enhance our theoretical and practical understanding of what activities online brand communities engage in and what social impacts such activities make.

MINI Cooper Forumsis an active online brand community, where participants are engaged in online communication around MINI Cooper. Therefore, I invite you to participate in my study in the hopes of gaining valuable insights to online brand communities from your feedback. This online survey should take about 10-15 minutes of your time to complete.

Your participation is voluntary and your answers will be kept confidential. No identifiers will be collected and the answers that you provide on the survey will not be associated with your identity. If you want to read more about this study or if you are willing to participate in the survey, please click the link below:

http://www.surveymonkey.com/s.asp?u=751063506616

If you have any questions, please feel free to contact me via email at yi-hsin@mail.utexas.edu or by phone at 512-788-5348. Your help will be greatly appreciated!

Many many thanks,
Celest Yeh